How to Become an AI-Enabled Market Research Agency
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Find out how AI is changing market research
How to Become an AI-Enabled Market Research Agency
A practical guide for agency leaders, built on 250+ conversations across the industry and a comprehensive analysis of AI’s impact on professional services.
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What you will learn
- How AI works, and why market research is a harder case than most
- The seven big changes happening in the market right now
- What your agency must sell now, and how to charge for it
- The practical options for AI technology, and how to choose between them
- How to organise your people, lead the change and put a clear plan in place
AI is changing market research: not just the tools we use, but what we sell, how we work and what it takes to run a successful agency. This book explains, in plain language, what AI actually is, what it means for the market, and how to build an agency that is more efficient, more insightful and more valuable to clients.
What readers are saying
“Many agencies are not yet seeing the real benefits of AI. Read this book and you’ll understand why: until AI becomes a strategic lever rather than a tool, its true value stays out of reach.”
“This book makes a compelling case that the winners will not simply be those who adopt AI, but those who rethink their strategy, business model and ways of working around it. An excellent guide to where the real value from LLMs will be created.”
About the authors
Melvin Jay, Rick Keen and Matt Antoniou are the co-founders of Insightology.ai, a specialist AI platform for market research agencies. The book draws on more than 250 conversations with agency leaders about what AI is changing.